CASE STUDY · COMMERCIAL
Fabricated Retail Display Stands for Huntleys Estate Agents
Custom-designed shop-window displays developed from an initial sketch, balancing practical leaflet presentation, visual appeal and a defined launch budget.
- Client-Led Design: Developed with Huntleys from an initial sketch
- Visual Impact: Designed to stand out to potential customers
- Cost-Conscious Brief: A specific budget shaped the design
- Practical Function: Designed to hold property leaflets and information
INDUSTRY
Estate Agency
PRODUCTS
Window Display Stands
SERVICES
Design, Fabrication & Finishing
OUTCOME
Installed Before Opening
Background
A Shop-Window Display Designed Around Huntleys’ Brief
Huntleys Estate Agents initially wanted signage and a display system for its shop windows. JC Metalworks was asked to develop a design for leaflet and information holders that would stand out to potential customers and make better use of the window space.
The client wanted something different for the shop launch, while working within a specific budget. The display therefore needed to combine a practical purpose with an appearance suited to a prominent, customer-facing setting.
Challenge
Make the Display Distinctive, Practical and Ready for Opening Day
The brief brought together three requirements: attract attention in the shop window, present leaflets and property information clearly, and keep the design within the client’s budget. The store opening date was a fixed milestone, so the project also needed to stay on schedule.
Visual Presence
The display needed to stand out to potential customers and contribute to the way Huntleys presented its brand from the shop window.
Practical Presentation
The leaflet and information holders had to serve a clear purpose as well as form part of the overall window display.
Cost Control
The client had a specific budget in mind. The design needed to make effective use of materials and fabrication without sacrificing the appearance or robust finish required.
Opening Date
The shop launch created a firm deadline. The project had to be delivered in good time for the opening.
Solution
Turning a Simple Sketch into a Practical Fabricated Display
JC Metalworks worked with Huntleys to develop the original idea into a display suited to the shop window and the practical needs of presenting leaflets and information. The finished pieces combined sheet metal and tube components, which were cut, folded and painted.
01 · DESIGN COLLABORATION
Developing the Idea with the Client
Huntleys came to the project with an idea of what it wanted to achieve. Working from a simple sketch, the designer collaborated with the client to develop the display stands. This kept the design grounded in the original brief and the role the finished pieces needed to play in the shop window.
02 · SHEET METAL FABRICATION
Combining Sheet Metal and Tube Components
The display was created from sheet metal and tube components. The parts were cut, folded and painted to form the finished stands. These processes helped translate the agreed design into a practical display that could hold leaflets and information while maintaining the visual presence required for the window.
03 · COST-EFFECTIVE DESIGN & DELIVERY
Balancing Appearance, Budget and Timing
The display stands were engineered to balance visual appeal and practical function with the client’s budget, without compromising the robust finish needed for a shop-window display. With the store opening date identified as a key priority from the outset, the finished product arrived on time and on budget, ready for the opening.
RESULTS
On Time and On Budget, with a Finish the Client Valued
The project brought the client’s original idea into a finished shop-window display designed to present property information and contribute to the look of the agency’s launch. JC Metalworks balanced the practical brief with a cost-conscious design and the robust finish required for a public-facing display.
The finished product arrived on time and on budget, and the project was completed in good time for the opening. Huntleys also praised the finish and quality of the result.
Window displays completed in time for the agency opening.
Project delivered within the client’s budget.
Client’s initial sketch developed into finished displays.
Finish and product quality praised by Huntleys.
The shop window displays that JC Metalworks designed and fabricated for us are fantastic. We had an idea of what we wanted to achieve and from a simple sketch their designer worked with us to produce displays that we are really proud to have in our window. Nothing was too much trouble. Their dedication and insight was invaluable.
– Andrew Huntley, Director, Huntleys.
HUNTLEYS ESTATE AGENTS · CUSTOMISED RETAIL DISPLAY STANDS
A project summary covering the original brief, design collaboration, sheet-metal fabrication approach and project outcomes.
