What is a Point of Sale Display Stand?
22nd September 2017 | Knowhow
So, you’ve found yourself asking ‘What is a point of sale display stand?’ Here we take our very best shot at trying to explain.
A Point of Sale display stand is a specialised form of sales promotion that is found near, on, or next to a cash desk. They are, of course, intended to gain the customer’s attention with a view to making an additional or impulse purchase and as such often support special / limited offers, special events or seasonal items.
Because of this, Point of Sale displays are often not intended to have long shelf lives and are, therefore, made out of cardboard or foam-board with a covering of plastic or printed graphics. Vacuum forming has also been popular for temporary Point of Sale displays too, because it allows for more curves and other complex shapes than its cardboard or foam-board counterparts.
Some Point of Sale displays are, however, intended for a longer life and are made out of far more durable materials – particularly those supporting online e-commerce sites (think of iPad system mounts used near cash desks at leisure centres and activity centres as well as a growing number of retail stores).
Point of Sale (or POS as it is often abbreviated to) include shelf edging, dummy packs, display packs, display stands, mobiles, posters, banners and mount systems to house tablets and other mobile devices.
For us the key things to think about when commissioning Point of Sale displays are:
- How long is it intended to be used for?
- Is there an intention to try and reuse it at any point in the future?
- Are there additional materials to be incorporated into the manufacture of your Point of Sale display and if so who is supplying them and who is responsible for the assembly?
- What timeline are you working to?
- Have you had a prototype made of the design so that it can be tested?
Please contact us for more information on our work in Point of Sale and how we can be of help to you.